Tags+-+Best+Practices

Tags or Labels are commonly used on larger websites (such as this SDEA ENL Wiki) to locate articles or items that may be of interest to the reader or viewer.

The choice of what tags to use should include "key words" that the viewer might use to locate the page. These are also used by web developers to improve the "ranking" of their sites on the major Web search engines, such as Google, Yahoo!, and Bing. This process is called "search engine optimization" (SEO).The following suggestions are from the [|Yahoo! Style Guide]:

Here are the basic principles of good SEO for writers and editors :
 * Offer original content with genuine value and relevance to your readers.
 * Strategically seed your copy with keywords that describe your content and that correspond with the phrases people are using to perform their searches.
 * Embed keywords where they matter most: in the title, headings, links, metadata (part of your page’s source code, and image and video tags.
 * Make every page of your site unique: In addition to original content, each page should have its own topic, title, and page-specific keywords (though you can use the highest-volume keywords throughout your site.
 * Deliver on the promise of your keywords: Don’t lure people to your site with words that don’t accurately represent your content.
 * Link to other relevant sites, and encourage those sites to link to yours.
 * Optimize your site for people first—through clear, concise writing—and for search engines second. Implement SEO without turning your text into nonsense.